Fulcrum

Fulcrum was created in 2011 to scratch an itch that surfaced from our parent company, Spatial Networks. Its value to a wider market presented itself almost immediately and I was asked to design the logo, marketing website, and the look and feel of the product.

Since then, I've lead the design on every product feature, brand refresh, marketing website, slide deck, trade show tchotchke, all-hands t-shirt, and any other creative need that's bubbled up. In 2020, I moved over to Product Design full time after Fulcrum was acquired and the organization changed hands.

Below are a handful of examples of some of my work from my time here:

New Home Screen

Upcoming Task Management feature

Upcoming Issue capture feature

Redesigned Data View concept

App builder icons
Fulcrum guides cover

Cover illustrations for Fulcrum Guides

mini product brochure image
mini product brochure image
mini product brochure image
mini product brochure image
mini product brochure image
mini product brochure image
mini product brochure image
mini product brochure image

Panels for a Fulcrum pocket brochure

fulcrum illustration image
fulcrum illustration image
fulcrum illustration image
fulcrum illustration image
fulcrum illustration image

Various marketing site illustrations

Circular sticker containing the fulcrum icon, url, and social media handle
Fulcrum sticker in the shape of a large square button
Fulcrum sticker in the shape of a large round arcade-style button
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