Fulcrum

Fulcrum was created in 2011 to scratch an itch that surfaced from our parent company, Spatial Networks. Its value to a wider market presented itself almost immediately and I was asked to design the logo, marketing website, and the look and feel of the product.

Since then, I've lead the design on every product feature, brand refresh, marketing website, slide deck, trade show tchotchke, all-hands t-shirt, and any other creative need that's bubbled up. In 2020, I moved over to Product Design full time after Fulcrum was acquired and the organization changed hands.

Below are a handful of examples of some of my work from my time here: